Podcasts
SegmentStream team on podcasts — marketing measurement, attribution, and optimization.
DTC Podcast: The Hard Truth About Marketing Measurement
Listen to the latest episode of the DTC Podcast, featuring Constantine Yurevich, founder of SegmentStream, as he delivers the most comprehensive breakdown of the marketing measurement landscape ever recorded.
Sep 18, 2025
What DTC Brands Get Wrong About Attribution
In this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally gaining clarity on what’s actually driving results — this one’s for you.
May 19, 2025
Attribution for SaaS & Lead-Gen Businesses
In this interview, Oren Greenberg and Constantine Yurevich discuss attribution problems in SaaS and PLG marketing. They explain how SegmentStream uses predictive lead scoring and LTV modeling for cookie-less attribution and optimizing ad platforms with real-time value signals to boost marketing ROI.
Apr 23, 2025
Visit Scoring: Alternative to MMM & MTA You Don't Know About
In this episode of the Humans of Martech Podcast, host Phil Gamache sits down with Constantine Yurevich, Founder & CEO of SegmentStream, to challenge the conventional wisdom around marketing attribution.
Apr 22, 2025
DTC Podcast: Marginal ROAS & How Meta’s Algorithm Really Works
In this episode of the DTC Podcast, host Eric Dyck welcomes back Constantine Yurevich, founder of SegmentStream, for a tactical conversation on modern marketing measurement and how to truly optimize media budgets — especially on Meta.
Apr 16, 2025
Why Attribution Is Broken — And What Comes Next
In this episode, Jordan West talks with Constantine Yurevich, Founder & CEO of SegmentStream, about the shortcomings of cookie-based tracking and traditional attribution methods in today’s privacy-first landscape. They explore why multi-touch attribution and geo holdouts often fail, what defines a modern marketing intelligence platform, and how brands can make better budget decisions despite having incomplete data.
Apr 9, 2025
Efficient Spend: AI Visitor Scoring
In a recent episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and CEO at SegmentStream, joined host Paul to discuss the evolving challenges of marketing measurement and attribution.
Mar 14, 2025
DTC Podcast: Why Attribution Is Dead — And What To Do Instead
In the recent DTC podcast, SegmentStream’s CEO discusses multi-device customer experiences and why marketing attribution is dead.
Apr 5, 2023
Pathmonk Podcast: Future of Attribution
On the recent Pathmonk, SegmentStream’s Head of Customer Success Ben Ó Mathúin discusses the cookieless future and why traditional attribution tools don’t work.
Apr 5, 2023
MarTech Podcast: Cookie Strategy & Restrictions
Listen to SegmentStream’s founder and CEO explain how businesses can prepare for the cookieless future on MarTech Podcast.
Apr 5, 2023
Shopify Podcast: Fix Broken Attribution
In the Shopify podcast eCommerce Fastlane, SegmentStream’s co-founder Pavel Petrinich talks about how Conversion Modelling can fix broken marketing attribution for Shopify stores.
Apr 5, 2023