Product Updates
Introducing the SegmentStream MCP Server
A way for AI assistants to directly connect to SegmentStream's measurement and optimization engine — and take action through it.
Self-Reported Attribution in MTA Reports
SegmentStream now combines self-reported attribution with multi-touch attribution reports—unlocking a more complete picture of what drives conversions.
Major Improvements to SegmentStream Attribution
Key updates to SegmentStream’s Visit Scoring Attribution — more accurate campaign measurement by focusing on visit quality over simplistic rule-based models.
Marginal ROAS and CPA now available at Portfolio level
We’re thrilled to unveil portfolio-level marginal ROAS (mROAS) and marginal CPA (mCPA) metrics —a game-changing feature for smarter budget optimization.
Introducing Marginal ROAS and CPA
Introducing Marginal ROAS and Marginal CPA — a new way to identify where your next ad dollar drives the most incremental revenue.
Introducing Geo Incrementality Tests
SegmentStream launches fully managed, scientifically accurate geo incrementality tests for measuring true ad impact.